For my final project I used the techniques we learned in class to create marketing tools for my grandfather’s barber shop, Paul’s Barber and Styling Service. He has owned and operated his own business for over fifty years. He currently does not have a logo and his business card is outdated so I designed a logo and updated his business card. I also created a magazine cover for a local magazine at home, The Lehigh Valley Magazine, highlighting his shop as a cover story. I also created an advertorial for his shop and the success of the local business over the years, with a call to action at the bottom. The colors of all three marketing tools center around the colors of traditional barber shops: red, white and blue, and the logo is reoccurring in both the business card and advertorial.
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